Chief Digital Officer of the Metropolitan Museum of Art in New York City and former Columbia University CDO, Sree Sreenivasan (@sree), recently said in a series of spring lectures on Social Media Best Practices, the “most underused and underappreciated” social network of them all is LinkedIn. Continue reading
The headline of the February 25th New York Times Magazine interview with the C.E.O of Twitter may have stunned some readers into thinking, “What’s up with that?” But like any good doctor, Dick Costolo, was well aware of how the prescription he was offering would benefit both Twitter users and his company.
Storytelling at its best requires the teller to know his or her audience and tailor the message accordingly. Thus, primary goals for any good media rep are to match social media storytelling with the right social media platforms and target pitches to the right journalist at the right outlet. Continue reading
Many businesses struggle to provide compelling content for social media platforms. Yet they recognize the need to effectively engage their digital marketplace in order to grow and expand. Continue reading
Virtually everyone has biz cards in their pocket, but many small biz owners and their employees are still hesitant to hang out their digital business shingle. They could be losing business to others who are easier to spot when customers search for information. Continue reading
Spring is around the corner and it’s time to start planting your Social Media Garden. Continue reading
Abraham Lincoln rose to national acclaim in no small part because of his ability to tell a story so well that others wanted to repeat it…. and could. Isn’t that the ultimate goal of media outreach? Continue reading
Working with tech support agents is not unlike a major league batter facing a formidable pitcher. It takes a couple of at bats until you can figure out how to successfully make contact and perhaps even get on base. Continue reading
Should foreign business people re-brand using an “American Name”? Continue reading
Marvin Goldman, 84 years old, the owner/operator of Craft Robe/Duffy & Quinn on West 37th St. in New York City, has been providing garments to graduates, judges, clergy and the like for over 60 years. He also provides congratulations at no extra charge. Continue reading
Following the standard creed of offering value when tweeting, our social media screens are regularly flooded with multiple tips for followers to… well, follow. But how much can the reader remember at any given moment? Continue reading
Can taking photographs change the way you think?
What secrets do actors know that content providers might use for social media messaging? Continue reading
When you think about it, storytelling might be the oldest profession. Even if no words were exchanged, the provider was communicating a very exciting story to attract clients. (“If you need some meat, give me a call.”)